* Applied Technology Institute Courses
* Vendome Group Behavioral Healthcare E-Newsletter
* Army and Navy Military Households Today
* Oil and Gas Managers
* LifestyleBase Computers and Electronics Responders
* Smarthome Blow-in
* J. Jill ALEXA Enhanced
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Applied Technology Institute Courses
Edith Roman Associates Inc. has been tapped to oversee the Applied Technology Institute’s list. It offers 45,555 names, including 7,397attendees and 38,158 prospects and inquirers. Those listed include engineers, scientists, programmers and technical professionals. Chessie Lists was the prior list manager.
Selections: Telephone number, branch of government, specialty, state/SCF/ZIP
Price: $150/M
Contact: Edith Roman Associates Inc., Michael Murphy (845-731-2682; michael.murphy@edithroman.com)
NEW LISTS
Vendome Group Behavioral Healthcare E-Newsletter
E-mail addresses are available for 6,500 executives, managers and senior clinicians who subscribe to a newsletter that focuses on behavioral health. It reaches professionals who work in the mental health, substance abuse and related fields.
Price: $300/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; paige.mckiernan@lakegroupmedia.com)
Army and Navy Military Households Today
This list is comprised of households that are home to military personnel. It includes 75,600 army and 80,000 navy families. Credit unions are the source. The file is available for rental or unlimited use
Selections: Adult’s/child’s age, donor, education, ethnicity, gender, homeowner, household income, length of residence, lifestyle, mail order buyer, marital status, presence of children, Spanish-speaking, state/SCF/ZIP
Price: $90/M (rental)
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@pmlistsolutions.com)
Oil and Gas Managers
Postal addresses are available for 122,960 managers in the oil and gas industries, in addition to 53,421 e-mail addresses. Those listed include corporate and senior level executives from various sectors of these industries. Direct mail is the source.
Selections: Business, gender, job function, telephone number, country, state/SCF/ZIP
Price: $195/M (postal file); $395/M (e-mail file)
Contact: VentureDirect Worldwide, Michael Sheibar (212-655-5179; msheibar@ven.com) — postal); Tara Kutsi (212-655-5170; tkutsi@ven.com)
LifestyleBase Computers and Electronics Responders
Postal and e-mail addresses are available for 1.5 million consumers who responded to offers related to computers or other electronic products. The source is a dating Web site that presented offers in various product categories. Most of those listed are between the ages of 25 and 55.
Selections: Hotlines, telephone number, age, alcohol consumption, body type, hardware/software/printer products, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, state/SCF/ZIP
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; jodys@leonhenryinc.com)
NEW INSERT MEDIA
Smarthome Blow-in
Home automation company Smarthome has started a catalog blow-in program. Up to three inserts will be accepted in each of 1.8 million catalogs mailed annually. The maximum size for inserts is 6 by 4 inches.
Price: $45/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-825-4631; htaylor@rmidirect.com)
NEW SELECTS
J. Jill ALEXA Enhanced
ALEXA selections have become available on this list of women’s apparel buyers for members of the American List Exchange. A total of 846,435 catalog buyers are on file. The average sale was $150. An average customer is 40 years old and has a $75,000 income.
Additional selections: Hotlines, purchase amount ranges, average/last purchase, product, child’s age range/gender, income, state/SCF/ZIP
Price: $115/M (non-exchanges)
Contact: Millard Group Inc., Linda Thompson (603-924-9262, ext. 2203; lthompso@millard.com (mailto:lthompso@millard.com
IN THE NEWS
Short Cuts
DM2 DecisionMaker has introduced a new analytical service for use with e-mail lists, prospecting and response data.
Goldshield Healthcare Direct now considers non-reciprocal list rentals. Its list manager is Listdata Management Services Inc.
