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The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found

Crain Communications picked VentureDirect Worldwide to oversee a list with more than 200,000 names from Automotive News

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become

Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer

A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so

General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands

This week, Meet the Broker features Joy Norman, who’s intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data

Statlistics offers 25,120 e-mail addresses of subscribers to Institutional Investor magazine