Search Results for: data

Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes’ weekly e-mail newsletter for investors interested in mobile

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner

General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes

KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos

Google announces plans to dock data repositories offshore, in ships that use wave motion as a source of energy. Separately, reports of piracy are up. What does this mean for the data industry a few years down the road? The Loose Cannon neatly sidesteps this question in this week’s column.

The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through

Trinity Direct has introduced a list of 92,706 buyers and prospects from the Catholic Child Catalog