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Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV

(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge

Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media

McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes

Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.

Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an

While there’s no softening the blow of the troubled economy, retailers worked hard this year to keep shoppers returning to their stores. New technologies