Search Results for: data

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that

With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…

Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…

Testing is the mantra of our industry. Most people recognize its importance in creating more conversions.

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products.

Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans

Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores

There’s an old saying, “All politics are local.” But today, thanks to digital, ‘local’ has gotten a lot larger

Interweave Press picked Millard Group Inc. to manage lists of
subscribers to Beadwork, Interweave Knits and Piecework magazines