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It’s no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.

This file names nearly 2.4 million direct mail-sold subscribers

To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

While Microsoft may be making headway with its new Bing search engine, its Internet Explorer Web browser is seeing a marked decline in use.

The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author’s attending a talk given by Even Weaver, one of the micro-publishing site’s lead engineers. Looking over…

This file names 21 million opt-in online-sourced individuals

Wanda Gierhart has been named senior VP and CMO of The Neiman Marcus Group Inc. Her appointment is effective Aug. 10.

Specialists Marketing Services has won management of this file, which names nearly 17.8 million last-12-month buyers. The source is direct mail and the Internet. Dunn Data Co. was the previous manger

Closing the digital divide is one of the largest opportunities marketers have today..

The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people