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To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

Jatinder Singh has joined Euro RSCG Discovery as managing director, effective immediately

Jeffrey S. Jurick and Kendall C. Walsh have joined marketing services provider Direct Group, and will focus on forming a new Compliance & Critical Communications business unit.

A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.

Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today. Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and …

Direct Media/Millard has taken over management of this file, which names 21,797 direct mail-sold art supplies buyers. MeritDirect was the previous manger

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages

Carefully thought-out direct mail and e-mail tactics can help you reach potential and existing customers with a contact frequency timed both to their need for information about your products and your own marketing calendar.

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