Search Results for: data

CognitiveData will acquire catalog marketing services firm CMS Direct.

Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or inquiry list. If you’re convinced e-mail is here to stay (and it sure is) and you’re convinced that in 2014 over two billion dollars will be spent on this medium, you’d better get started now. And it’s as easy as pie. Just follow a few ground rules to success and you can build your sales with less expense and aggravation. Here’s how.

VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited

In an effort to stave off external oversight, a group of media and marketing trade organizations has issued a set of self-regulation principles designed to standardize consumer data collection practices.

According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.

What is the impact of personalized advertisements on the advertisers that deliver them?

There are certain things in life that move us. They drive us to act and express our opinions passionately. Some of those things make sense and can align for social good. Those who want to give their time helping the less fortunate…

Consumers are increasingly recognizing the value of loyalty program participation, according to a new study

Today we meet Dave Power, owner of Power Lists & Data, which has been in business since 2004. He’s been in the list business since 1985, working at such companies as Knowledgebase Marketing, American List Counsel and the former Antigone Associates.

What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.