Search Results for: data

Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …

Roger Siboni was named chairman of data company InfoGroup

Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers.

Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its

Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,

Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble

Email marketing is very much an exercise in human psychology, at least effective email marketing.

In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…

When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.

The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it