Search Results for: data

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors

Integrating experiential marketing into any program requires multiple steps for success

All of us can cite experiences where companies have done a poor job leveraging information for marketing or customer service. But on the whole, the sophistication of the tools marketers use, and the overall effectiveness of those tools, continues to improve.

Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.

When HealthyPet decided to segment its email database, it didn

In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.

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According to Performics, a Chicago-based performance-marketing company, holiday retail sales from actively managed paid search campaigns will grow by 15 percent in 2010.

According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

This week’s question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?