Search Results for: data

As a broker and manager, I consider the datacard to be the most important sales tool for marketing a list for any type of marketing campaign.

Throughout all of the ups and downs of 2009 and 2010, one piece of the performance marketing puzzle has kept chugging along, almost enjoying its under the radar status, co-reg. It’s a world of…

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E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.

According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.

According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.

This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?

Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

All of which gives rise to a question: What is the perceived value of list management operations within the information community?

Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program