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Where are you going next year? What direction do you want to take your business? Before you sit down to put together next year’s direct marketing plan, take a look at where you have been and what you have done.

Almost six months ago, the Wall Street Journal published an article titled, “The Web’s New Gold Mine: Your Secrets.” They prefaced the piece by saying, “A Journal investigation finds that one of”…

Headlines from the industry.
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As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.

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Mobile Web usage is more popular in developing nations than it is in developed nations, according to data found by Pingdom via StatCounter. It appears that Opera has a healthy lead in the mobile browser market worldwide.

This week’s question: As the general population continues to age, will health-related lists become more important?

In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they

According to data from Compete, traffic to Black Friday websites has been growing in recent times, most recently showing a 40 percent year-over-year increase in 2009.

This week’s question: What’s the Outlook for Cooperative Databases?