Search Results for: data

New lists featured this week include ReachBase Meeting Planners Masterfile and TheStreet.com Postal Membership File.

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

Overall list prices continue to fall, according to the Winter 2012 Worldata (www.worldata.com) list price index.

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.