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The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.

I forget where we heard this, but a famous author and researcher asked people to go to the bookstore, either online or in that old thing called a bookstore, to count the number of titles that have the word happy in them. The question alone suggests…

Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.

2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

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Performics recently released its “Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However…

Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds…

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five …

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