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Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Headlines from the industry.
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One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…

Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.

Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

Here’s a reality check for business-to-business firms engaging in social media: Content isn’t king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors.

French tourism development agency Atout France is testing creative approaches, exploring the viability of offering travel to unsung regions and even building its social media activity through its work with e-Miles.

E-Miles’ online forum puts client’s messages in front of an opt-in database of consumers, and then rewards participants for interacting with the messages, whether through simply being exposed to them, answering survey questions or providing feedback on the ads.

Home price insurance firm Home Value dropped a one million piece mailing in late October, targeting homeowners in areas where home values have declined at least 15% in recent years.

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page