Search Results for: data

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]

Madison Logic has introduced two new tools that appear to make for a dream scenario for lead-generation marketers. The first product allows companies to purchase behavioral intent data to use for their own purposes. The second product will sync clients and prospects with an opt-in cookie database and retarget them with display ads online. So, […]

Tumblr has given Union Metrics the data it needs to introduce the first ever analytics platform for Tumblr, music to the ears of marketers using the site. The new tool will enable users to filter and track any blog or topic, summarize overall engagement and trends, and show the most popular content. The individual post […]

Preference centers are a popular object of disdain for email marketers, but it’s not because they don’t work. It’s because they work for such a small portion of your customers that engage that the value to your business is negligible. But this is because email marketers misuse or underuse preference centers. They should rethink and […]

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

Apple’s widely criticized Maps app is fast, friendly and well organized, but it has horrendous data and detail on local places and businesses. But Apple’s problem here is bigger than its Maps app

Enliken, a startup based in Seattle and Brooklyn, N.Y., is based on the premise that data is currency and people who create data should be able to monetize it. The company offers users downloadable software that tracks their online activity and gives them the opportunity to sell that data to advertisers. Users donate their proceeds […]

By James Carner, founder, Quickie Marketing

First of all, what is a spam advisory? There are many types. The first type is made up of a single person or group of people who created an email server in order to capture unsolicited spam (black hole). They use this data to study and interpret advertising language to build better spam filtering systems.

Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]

Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among the pieces of information shared are: Email drives 18 percent of referral traffic for flash sales, followed by social media with 13 percent and search with 11 […]