Search Results for: data

Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]

Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among the pieces of information shared are: Email drives 18 percent of referral traffic for flash sales, followed by social media with 13 percent and search with 11 […]

The thinking goes something like this: If Facebook is going to make more money, it has to show more ads. This isn’t necessarily true. The social network’s off-site ad network and Gifts product are two tools it can use to grow its revenues. This would mean that Facebook would be relying on its data instead […]

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]

Kal Raman, Groupon’s new senior vice president of global sales and operations, is taking steps toward cleaning house at the daily-deals giant. “We’ve got lots of people doing the right things but in a very manual, roundabout way,” he said. Raman noted that there are employees doing things like cutting and pasting data into spreadsheets […]

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In theory, Do Not Track is a great idea. The problem is that it doesn’t work because it requires good-faith cooperation from those on the other side of the consumers. Two large associations have created their own twisted interpretation of the law: “They have said they will stop serving targeted ads but will still collect […]

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Consumers are becoming more hesitant to share personal information with marketers