Search Results for: data

Experian Marketing Services released its first holiday marketing data for the start of the 2012 holiday marketing season. The company has noticed some trends, including: overall email volume for the week is similar to the same week in 2011; “Christmas” and “Black Friday” are showing up in email subject lines; 27 percent of email campaigns […]

Lead generation via social media is a tricky task. Not only is the process of turning fans and followers into dollars difficult, major social networks offer limited data, which makes it hard to show off the lead-generation value of the channel. SocialEngine, a white-label software provider that enables brands to build their own social networks, […]

Bend, OR-October 19, 2012, Quickie Marketing Inc. (QMI), a leading data hygiene company, announced today that it has rebranded.

Daily deals are about sales, loyalty and customer satisfaction, and analytics play a key role for any business or deal provider that’s looking to improve in those areas. ForeSee, a customer experience analytics provider, offers merchants and deals sites like Groupon tools to help deals foster customer loyalty and, as a result, yield better results. […]

By Richie Hecker, Chairman of inSparq

It has been widely believed that the in-store social experience of shopping with friends and asking for recommendations has been replaced with endless online page views, countless inventory and indecisive shoppers.

Marketers who use Facebook apps to collect data from prospects must be aware of the ins and outs of Facebook permissions. “Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.” For starters, marketers should note that (according to a Facebook […]

On Thursday, the Interactive Advertising Bureau (IAB), with the help of PwC US, released its “IAB Internet Advertising Revenue Report” for the first six months of 2012. Among the findings is that total Internet ad revenues in the U.S. hit $17.0 billion in the first half of the year, an all-time high. Lead generation accounted […]

A report from the Government Accountability Office (GAO) recommends that the U.S. government work with stakeholders to create guidelines to protect consumer privacy and prevent companies from sharing their location information without the consumers’ permission. The GAO’s report found that consumers are mostly oblivious about mobile app developers and wireless carriers sharing or selling their […]

Sen. John D. Rockefeller IV, D-W. Va., opened up an investigation of nine data brokers’ practices on Wednesday. The Commerce Committee sent letters to nine information brokers: Acxiom, Experian, Equifax, Transunion, Epsilon, Reed Elsevier (Lexis-Nexis), Datalogix, Rapleaf and Spokeo. The investigation aims to understand their practices and the impact they have on consumers. “Because consumers […]

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]