Search Results for: data

Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.

Pardot, a B2B marketing automation software provider, has created an infographic to delve into the differences between creative-driven and data-driven marketers

Data is the lifeblood of search marketers, which means when the data is misleading, bad decisions are afoot. Justin Fried, director of search engine marketing at CMI Media, offers a look at nine of the most misleading PPC metrics, including: Impression share: This metric, while sometimes valuable, doesn’t take optimization efforts into account. Time on […]

“Coke Chase” results go far beyond the aggressive performance goals the brand had set.

Chili’s gets targeting right, with a personalized email that hits all the right notes.

Mobile Vikings, a startup based in Hasselt, Belgium, has a big dream: free mobile Internet for everyone. It hopes to do this by having companies foot the bill. In more specific terms, Mobile Vikings is hoping to third parties pay users’ mobile bills if they make purchases via an app. The smartphone app rewards users […]

Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.

One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?

Lists featured this week include CoffeeBerry, Design Toscano and Pitney Bowes Manufacturing Professionals.

Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”