Search Results for: data

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

Lists featured this week include The Music Stand and Chain Drug Review.

Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss […]

(Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]

By Jason Long, director of revenue marketing, The Pedowitz Group

According to BtoB Magazine, 59 percent of B2B marketers perceive email marketing to be their most effective channel because it is a cost- and time-effective way to reach a large group of targets. However, as more companies utilize email marketing, your prospects’ inboxes are getting flooded with messages, and if they tire of your company’s emails, they will choose to opt out or unsubscribe from your communications.

Post-launch business readiness is a serious issue when implementing a new ecommerce system.

Spring is teasing the East Coast with sporadic warm weather these days, while it’s being downright mean to Chicagoland. Nevertheless, the reality is that we’re already a month into spring. For marketers, warm weather or not, it’s high time for some spring cleaning. This means taking stock of current processes and habits, seeing how far […]