Search Results for: data

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Some 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata.

If you’re using a last-touch attribution (LTA) model to measure the value of Facebook advertising, you’re undervaluing that channel by as much as 30 percent. This is the major finding of a new study from Kenshoo, “Quantifying the Impact of Multi-Touch Attribution: Spotlight on Facebook,” which analyzed clients’ live campaign performance data across multiple digital […]

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

Check out these interviews with featured B2B LeadsCon presenters.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.