Search Results for: data

Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

Job search portal CareerCast.com just released its new report on the 8 best marketing and advertising jobs.

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.