Search Results for: data

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored. […]

Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel […]

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous identifier for advertising, dubbed “AdID,” is largely a mystery at this point, but it’s not too early to consider […]

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.