Search Results for: data

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

As the technology to showcase it improves, so does the use of video as an engagement device in email.

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.