Search Results for: data

Look beyond the flood of big data to create models relevant to more targeted online media buys.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.

This report on four market leaders includes case studies each with advice for other marketers to follow.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?