Search Results for: data

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]

Lists featured this week include The Artisan Table and Pajamagram PIP.

Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.