Search Results for: data

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

“The more you tell, the more you sell” is still the mantra for many direct mailers.

The LeadsCon New York call for B2B and B2C speakers is open.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.