Search Results for: data
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Agencies
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Facebook, Pinterest and Twitter Are the ‘Big Three’ of Social Media Referral Traffic
A recent report from Shareaholic found that Facebook, Pinterest and Twitter are the “Big Three” when it comes to social media referral traffic. The company also found that StumbleUpon and Reddit aren’t as generous sources of referral traffic as they were last year. According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of […]
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Agencies
Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
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Agencies
Using Data to Give Experiences and Engagement Context
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
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Infographic: Why Content and Social Sharing Are a Perfect Match for B2B Marketers
Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –
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Agencies
Why Modern Marketers Need More Than Visitor Analytics
In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
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Agencies
Facebook Flies Solo With Mobile Ad Retargeting
Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
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Agencies
BrandSnap Analyzes Value of Social Engagement
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
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