Search Results for: data

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

Why DataMentors says Big Data isn’t just for big businesses.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.