Search Results for: data

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Lists featured this week include Mercy Corps and PSA Group.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Lists featured this week include DoggyLoot and Paula Young.

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.