Search Results for: data

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

Lists featured this week include WhatToExpect.com and MediaEdge Canadian Subscribers.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Lists featured this week include Girls’ World and Midstream Business.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.