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Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.