Search Results for: data

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.