Search Results for: data

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.