Search Results for: data

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New and overlooked social media features for B2B marketers to consider.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

Six ways brands can communicate effectively to customers.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]