Search Results for: data

Six ways to prepare for the impact that CPRA will potentially have upon your business.

  Friday November 12, 2021 LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, […]

  Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]

    Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]

How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.

Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in […]

How subscription programs can improve the customer experience.

Taking the pulse of marketers on the value–and impact–of integrated marketing and engagement strategies

Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI