Search Results for: data

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer […]

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric […]

  Join SuperAwesome and a panel of marketers from adidas, Victoria’s Secret & Co.’s newest tween brand happy nation, and Publicis Sports & Entertainment on 11/2, to learn how they approached their next gen projects. This is a brands-only lunch event taking place at EBS next week. Request an invite now. Thursday October 27, 2022 […]

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Real-World Examples to Inspire Your Transformation

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

  Thursday October 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Updates on the Call of Duty League 2023 season: The Toronto Ultra will host Major V, and the qualifying stages for Majors will consist of three weeks of online gameplay, during which each team will play five games. […]

How the CPG brand is allocating media investment to support innovation.

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.