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A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

  Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]

  Thursday October 19, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit begins Sunday at MGM Grand in Las Vegas, and you only have a couple more days to get your ticket to some of the most important conversations in the industry. […]

By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]

  Thursday October 12, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The League of Legends World Championship is underway following the start of the Play-In Stage earlier this week in Seoul, South Korea. The main event will begin Oct. 19 following play-ins, with two more teams qualifying […]

  Thursday October 5, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League is all but over following its 2023 Grand Finals, as Overwatch 2 publisher Activision-Blizzard seeks new avenues for a “revitalized esports program” for the team-based first-person shooter. The OWL was announced to industry-wide […]

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

  Thursday September 28, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Counter-Strike 2 has officially launched, and around 24 hours after its debut, fans and the esports community have a better idea of how the sequel to one of the most popular competitive titles ever will shake […]

How marketing and PR can work together on integrated, AI-driven strategies.