Search Results for: data

  • Q&A

    With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

  • People

    HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis

  • Welcome TO THE Evolution

    1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

  • DIRECT FROM MULDOON: Tangled Up in Tech Support

    “I NEED TO RETURN a monitor that’s stopped working,” I told the catalog company’s technical support rep on the other end of the line. “The catalog says

  • Opportunity for Interest

    Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

  • Magnificent Mile

    Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved

  • Supplies and Demand

    Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

  • American Demographics

    A potpourri of data appearing this February in PROMO’s sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with

  • What’s the Buzz?

    Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

  • MARKETING SERVICES JANUARY 2001

    Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot