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Online advertising is more narrowly targeted, rich media is growing and clickthrough rates remain steady, according to a study by DoubleClick Inc. More

State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

World Publications has chosen ALC Data Management to manage its 12 lifestyle and travel magazine files. The files include Sport Fishing with 138,000 subscribers

Re: Loose Cannon: The DOD’s Database–Big Brother or Boondoggle? DIRECT Newsline, Dec. 2. You hit the nail on the head with this one. We in the credit

When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.