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Alternative Medicine Magazine ALC Data Management has been named as manager of the Alternative Medicine magazine subscriber list. The file includes 55,000

Some people would say you can never have too much of a good thing. But when you

AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted

Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that

Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile

NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded