Search Results for: data

PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month

Oct. 29, 2002 The Direct Marketing Association named Kevin Noonan, formerly group vice president of the Internet and media research area at the Yankee

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

Marketers continue to watch consumer privacy legislation and Federal Trade Commission enforcement. The Consumer Privacy Protection Act of 2002, if passed,