MARKETING SERVICES JANUARY 2001

Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot named president.

Direct Media, Inc., Greenwich, CT, named Dan Bohlken vp for the Kansas City metro area and Sheri Lowers senior account executive. Elsewhere, Elyse Tager named senior account executive for the Alameda, CA, office.

Jerry Calabrese named ceo of IPNet-work.com, New York City.

Mike Waal joined USA Fufillment, Chestertown, MD, as sales executive.

Tina Grutsch joined Strategic Sports Group, New York City, as senior account executive.

Sherry Pollack joined Young and Rubicam Advertising, Irvine, CA, as senior vp-group creative director.

McArthur Professional Towel Mills, Abbeville, NC, appointed Bob Tidwell vp-sales and marketing.

Andy Dykstra promoted to director of client services at Jacobson Rost, Sheboygan, WI.

Razorfish, Inc., New York City, named Jose Martinez senior strategist and Alejandro Melguizo and Ariel Eroles art directors.

Signcast Digital Media Network, New York City, appointed John Gutman to senior vp-sales and marketing and Eric Better to vp-West Coast advertising sales.

Mike Boyd named senior copywriter at 360 Group, San Rafael, CA.

Pollack PR Marketing, Century City, CA, hired Elizabeth Taylor as group supervisor. She will oversee the management of the company’s largest accounts.

August Associates, Wheaton, IL, named Dan Kelley production manager responsible for technical planning, purchasing, and vendor relations and Jay Pauer account director.

Sullivan Creative, Watertown, MA, named Elizabeth Gebler junior design and production artist, Luke Siekmeier graphic designer, and Sara Griffey traffic manager.

RealTime Media, Inc., Wynnewood, PA, appointed Boni Liss-Wolf director of promotions, Chuck Levy marketing director, and Will Redmond senior creative director.

Vince Terracina joined Austin, TX-based Hotlink, Inc., as executive vp-sales and marketing. He comes from Norwood Promotional Products, where he was senior director of marketing.

Valassis Communications, Inc., Livonia, MI, named Suzie Bown to succeed founder Bruce Ettinger as ceo of Los Angeles, CA-based online promotions network Save.com.

Cathy Domanico was promoted to vp-consumer marketing at Chicago-based General Growth Properties. She will develop strategic and promotional partnerships with national consumer brands.

Structural Graphics, Essex, CT, hired Mike Taraban as account manager for the California regional office. He will be responsible for representing the company in the state’s northern region.

Alexandria, VA-based Cable and Telecommunications Association for Marketing (CTAM) appointed Phyllis Dickerson-Johnson director of communications and media relations.

BBH, Inc., San Antonio, TX, named Eddie Newquist president of film and production, Mark Greenberg executive vp and general manager, Jeffrey Wyatt vp-project management, and Michael Kempf vp-business development.

Kellie Hodgson named national account manager at College Point, NY-based Display Technologies.

Maryann Kuzel, formerly director of the Consumer Marketing Leadership Center at Roche, named group managing director of consumer healthcare at McCann-Erickson, New York City.

Direct-response agency Herlihy Marketing Group, Oakland, CA, named Steven Wiltsee new business director.

Eric Bechtel, chief marketing officer at BigBallot, named to head the agency’s new East Coast office in Rutherford, NJ. The office anticipated a staff of 12 by the end of 2000.

Ron Sterlekar tapped by Houston, TX-based Direct Marketing Network’s interactive marketing group as sales and marketing manager.

Steve O’Neill named media sales manager for the West Coast and North Central regions at outdoor advertising supplier Alvern, Inc., Houston, TX.

JANUARY 2001 McMurray Advertising, a division of the McMurray family of companies, named agency of record for Internet infrastructure services by UltraDNS Corp., San Mateo, CA.

The Kamber Group, Washington, DC, awarded an advertising and marketing contract by the D.C. Lottery that will total nearly $1 million this year.

Aames Financial Corp., Deerfield, IL, a home equity loan provider, hired Brann Worldwide’s San Francisco office as agency of record.

August Associates, Wheaton, IL, tapped by Greenlee Textron, Inc., Rockford, IL, to develop and market a new brand for its data, signal, and voice division.

Peak/Biety Advertising + Marketing, Tampa, FL, named by Republic Bank, St. Petersburg, FL, to handle advertising and corporate marketing strategies.

Hill & Knowlton, New York City, named general sports marketing agency of record for TaylorMade-Adidas Golf, Carlsbad, CA.