Search Results for: data

The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the

This month, Capitol Color Mail Inc. will launch Business Values, a shared mail and coupon-book program. The campaign will target small to midsized businesses

Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in

When Land Rover rolls out new models this fall, it will have a relational database in place for robust marketing support. The all-terrain vehicle maker’s

(Catalog Age) Despite rising costs and challenges, “never has the potential of direct marketing been greater,” according to Donn Rappaport, chairman of

Business information giant D&B has completed the sale of its operations in Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic to Bonnier

SAP Direct: a catalog of packaged services offering a quick fix to common business issues such as such as data archiving, fax and email automation–SAP

The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at

ClearEDGE: enables mid-market catalogers to directly access and analyze customer data, identify new marketing opportunities and enhance their marketing

When building models, utilizing data from all channels has given office supply titan Staples a better picture of its customer base. Eileen White, director