Search Results for: data

  • Trends Report: Saturation

    I’m flying back to the East Coast via Chicago and realizing there is nothing more beautiful than a lightning storm this high up. I’m crammed into a small plane and the air condition doesn’t work

  • American Humane Association Taps Merkle

    The American Humane Association has chosen Merkle Response Services to provide direct mail donation processing services for its acquisition and renewal

  • Trends Report: Registration Path Redux

    With declines in email open rates, continuing frustrations with the contextual market and dismal banner clicks, driving traffic has been a formidable task for publishers.

  • USPS Overhauls Its Data Transmission Network

    The U.S. Postal Service plans to upgrade the data transmission network that supports its automation and Intelligent Mail programs. The USPS said yesterday

  • Experian Automotive Acquires AutoCount

    Experian Automotive has acquired AutoCount, a research firm that provides market share reporting on vehicle sales and financing. Experian Automotive is

  • Merkle Acquires Sigma Analytics

    Database marketing agency Merkle has acquired Sigma Analytics and Consulting, a technology consulting firm, for an undisclosed sum. Under the agreement,

  • Rovelstad to Head AccuData America

    Veteran database marketing executive Lynn Rovelstad has been named as president of AccuData America. She replaces Bob Sher, who had served as interim

  • RideGear Boosts Response

    Web site marketer RideGear.com has boosted its e-mail open and click-through rates by segmenting its customer data to personalize offers. The motorcycle-accessories

  • DIRECT listline

    NEW LISTS Eli Research Publications Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790

  • Slouching to Divadom

    With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will