Search Results for: data
-
Trends Report: Saturation
I’m flying back to the East Coast via Chicago and realizing there is nothing more beautiful than a lightning storm this high up. I’m crammed into a small plane and the air condition doesn’t work
-
American Humane Association Taps Merkle
The American Humane Association has chosen Merkle Response Services to provide direct mail donation processing services for its acquisition and renewal
-
Trends Report: Registration Path Redux
With declines in email open rates, continuing frustrations with the contextual market and dismal banner clicks, driving traffic has been a formidable task for publishers.
-
USPS Overhauls Its Data Transmission Network
The U.S. Postal Service plans to upgrade the data transmission network that supports its automation and Intelligent Mail programs. The USPS said yesterday
-
Experian Automotive Acquires AutoCount
Experian Automotive has acquired AutoCount, a research firm that provides market share reporting on vehicle sales and financing. Experian Automotive is
-
Merkle Acquires Sigma Analytics
Database marketing agency Merkle has acquired Sigma Analytics and Consulting, a technology consulting firm, for an undisclosed sum. Under the agreement,
-
Rovelstad to Head AccuData America
Veteran database marketing executive Lynn Rovelstad has been named as president of AccuData America. She replaces Bob Sher, who had served as interim
-
RideGear Boosts Response
Web site marketer RideGear.com has boosted its e-mail open and click-through rates by segmenting its customer data to personalize offers. The motorcycle-accessories
-
Agencies
DIRECT listline
NEW LISTS Eli Research Publications Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790
-
Agencies
Slouching to Divadom
With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will