Search Results for: data

SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

An election year is upon us once again. And if one thing is clear, it’s that the lines are blurring between hardened political philosophies and even between

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

The children of 2004 have never known life without television and computers. So it seems natural that networks catering to kids would use the Internet

TV Guide has increased its prospecting budget, allowing the weekly to mail 18 million pieces this year, an increase of 2 million pieces over 2003. Thanks

Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal