Search Results for: data

The Gillette Co. has launched an online nationwide consumer sweepstakes that will offer one lucky football fan and three guests the opportunity to experience Gillette Stadium like VIPs for a weekend, including behind-the-scenes access before, during and …

8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship …

African Americans are one of the latest cultural groups that New York Life is reaching out to touch

When will they ever learn? Never, I’m afraid. First they pour what is possibly millions of dollars into development of an extremely complicated, elaborate Web site attempting to inform you about all their products. Then they run print ads which do a …

Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

FTC charges they violated Telemarketing Sales Rule

NEW LISTS Fine Art Collectors Nearly 2 million individuals are named on the Fine Art Collectors file. The median age of those listed is 47; the median annual income is $65,000. Mail order transaction and survey data are the sources. Selections: Income, …

A 44-year-old father of three from Massachusetts won $1 million in Pepsi’s Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.

CyberAds, Inc. a holding company based in Torrance, CA, will acquire a marketing company that hosts a 100-seat call center in south Florida, and a data management firm based in northern California.

The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company’s sweepstakes. McNeil Consumer and Specialty …