Search Results for: data

There are 8 million people in the Naked City, and each one of ’em has a story. Maybe if Sears did a better job of targeting, those Naked City residents would have clothes, too. My name is Sam Chaid, but the lettering on the glass of my office door says …

One calls for disclosure on data use, the other concerns cell phone directories

1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago

NEW LISTS OfficeMax Government/Education OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, …

Sixty-percent of respondents to a new survey offer no personalization in their e-mail or Web marketing efforts.

Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: …

Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …

Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts’ 1,300 dine-in locations across the country. The tents …

Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home …

StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …