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Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music …

U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …

Data Dimensions, a Janesville, WI-based data management company and MailSurity Systems Inc., a software firm in New York have formed a strategic alliance and launched a new service for converting postal mail to e-mail.

Ad agency network Publicis Groupe has formed a new management board to oversee its media operations

A majority of people would view banner ads as less intrusive if they were more relevant to their specific areas of interest, according to a new survey.

Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw. DeGraw will appear as a street musician on the Oct. 24 …

Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks …

The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what’s cool in their local communities. Running throughout October, the campaign My Hometown …

Starz and DirecTV are offering a free movie weekend to all DirecTV customers this month hosted by actor Billy Boyd from The Lord of the Rings trilogy. DirecTV customers who sign up for Starz during the free preview weekend Sept. 17-19 will receive a $15 …

(Direct Newsline) —The Direct Marketing Association fielded 1,065 complaints and inquiries from consumers about the volume of mail, telephone calls and e-mail they received during the first half of 2004. An additional 30 cases were the subject of an …