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There are 8 million people in the Naked City, and each one of ’em has a story. Maybe if Sears did a better job of targeting, those Naked City residents would have clothes, too.

My name is Sam Chaid, but the lettering on the glass of my office door says “The Segmentation Shamus.”

Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring.

A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

Isle of Capri Casinos Inc. has selected Harte-Hanks Inc. to assist with its IsleOne loyalty program. Terms of the agreement were not disclosed.

There are 8 million people in the Naked City, and each one of

What’s working in B-to-G direct…and why

A Direct special report on the state of the direct marketing industry

“All is flux, nothing stays still.”

While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.

In 1993, when IBM Corp. was labeled a “dinosaur” by several leading business publications, it wasn’t exactly facing extinction. But it was in danger of becoming irrelevant, according to T. David McGovern, IBM Global Services’ manager of worldwide direct …

WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …

Retailer tests site