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Nearly 348,000 men and women who responded to more than one fundraising offer have been assembled on the Viguerie Senior Master File. Theseindividuals responded to various types of appeals.

Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its …

Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The “Clean. Soft. Fresh. Moments.” online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets …

Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays …

Listdata Management Services Inc. now oversees Home Business International’s list. It names 163,412 who bought the “Home Employment
Directory,” a guide to companies that hire home-based employees.

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award …

Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers. Many of the same techniques can be implemented by any organization that has a customer database.

WPP’s The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar’s retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international …

Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film …

Over the last few years, there has been a lot of buzz about CRM. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers.