Search Results for: data

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

Amacai Information Corp. has made its business and consumer lists available to the public. Under the terms of the deal, which was inked last Thursday, Fairlawn, NJ-based ClientLogic will bring the lists to market.

How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.

Total Marketing One, a North Liberty, IA-based direct marketing services agency has launched a consumer and business-to-business database division to expand its list services offerings.

Who’s managing your security protocol? The answer is: most company’s security responsibilities are either undefined or divided up between several departments, leaving plenty of room for costly mistakes or security breaches, a panel said during the …

ESPN will create the first national U.S. wireless phone service specifically targeted at sports fans. The new service, called ESPN Mobile, will launch in 2005. ESPN Mobile will offer fans sports programming and entertainment from ESPN on a mobile phone, …

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

Avrick Direct Inc. has appointed Infocore Inc. to manage the Credindex
Credit Card 30 Day Hotline master file. There are 621,647 records from
the last 30 days on file, plus more than 7 million records from the last
12 months.

Country Marketing Ltd. yesterday took over management of the European
Psychic Agency list of astrological product buyers. This file consists
of 21,000 buyers from 2003 and 42,000 buyers from this year, including
10,000 buyers from October.

Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain’s free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log …