Search Results for: data
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Listline e-Newsletter
Consumers who entered multiple Internet contests are named on the FWM Sweeps Entrants file. More than 2.8 million sweepstakes enthusiasts registered at a Web site operated by Farrell Website Management Inc.
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DMA Reveals Full Slate of Special Interest Council Officers
The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.
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Listline e-Newsletter
Belvoir Media Group LLC has acquired Spin to Win magazine and appointed RMI Direct Marketing Inc. as the list manager. A total of 20,016 active subscribers and 16,944 expires are available from this equine
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Short Cuts
Data compiler Dialog Group Inc. and Astute Solutions, which markets the PowerCenter family of call center products, have joined forces. Under the new agreement, PowerCenter will be able to access a variety of data points when customers phone in to one of its contact centers.
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Listline e-Newsletter
Loring Direct Response Inc. has been retained to manage a portfolio of five lists on behalf of Revelation Marketing. With more than 2.4 million last-six-month records the Forever Young Mail Order Buyers file is the largest.
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Agencies
New Eddie Bauer Home Store Attracts Shoppers with Sweeps and Gifts
Eddie Bauer is out with a sweeps, free gifts and in-store presentations to support the opening of its new Home store. Eddie Bauer Home opens today at The Village at Alderwood, a new outdoor retail center in Lynnwood, WA, and plans call for spending the …
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Agencies
Sbarro Serves Hoobastank
Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band’s hit album The Reason. Songs …
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Agencies
Fisher-Price Launches Hispanic Campaign
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …
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