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News Briefs
PEPSI: will be the title sponsor of the 2005 United Hockey League All-Star Classic, which will be played January 24 in Glens Falls, NY. The game will pit Team Pepsi vs. Team Mountain Dew, marking the first time in pro hockey history that the teams are …
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AccuData America Appoints Montague
AccuData America, a provider of compiled data and related services, has named Jim Montague director of sales for the travel, retail and hospitality markets in its Premier division.
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Listline e-Newsletter
Nearly 200,000 buyers from the last nine months are available on the
Doolicity Music and Movie Buyers file. These records were gathered from
Amazon.com and the Doolicity catalog. -
Agencies
Hallmark Channel Sponsors Holiday Sweeps
Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store …
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Digital
Patrolling the Clicks
The measurement and eradication of click fraud—bogus clicks on pay-per-click ads from anything other than honest potential customers—shot to the top of the hot-topic agenda in se4rach engine marketing when Google chief financial officer George Reyes told an analyst conference in December that such fraud was a threat to his company’s business model.
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Listline e-Newsletter
This is a master file of more than 1.1 million consumers who reported
health ailments during telephone surveys. Those listed provided detailed
health information about themselves or family members and verified their
postal addresses. -
EU Kicks Off Anti-Internet Pornography Effort
The European Union has launched a $60 million plan to protect children from pornography and racist sites when they surf the Internet.
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Apparel, Jewelry, Software Tops List of Spam Purchases
Apparel, jewelry and software topped the list of items most purchased by consumers through spam, according to a new study conducted by Forrester Data on behalf of the Business Software Alliance (BSA) and the Council of Better Business Bureaus.
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Listline e-Newsletter
Kipen Publishing Corp. has appointed Listdata Management Services Inc.
to assume management of the Spare Time Magazine list of subscribers,
effective Jan. 21. -
Agencies
Oracle Sweeps Sends Winner to Space
It’s out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner …
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