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Avrick Direct Inc. has reassigned management of the Creditindex Ultimate
Credit Card Buyers list to Infocore Inc. More than 128 million records
are maintained on this five-year master file.

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

Mailing lists for rent

Worldata will assume management of the Element K Journals postal and
e-mail list group Dec. 1. The assignment covers more than three dozen
lists and in excess of 1 million records.

Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. …

New York-based Tacoda Systems Inc. is making preparations to launch AudienceMatch Network (AMN), an Internet based pay-per-click advertising network for online direct marketing and search engine marketing promotions.

Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing …

Estee Marketing Group Inc. has taken on management of the Caliente
portfolio of Hispanic consumer and business executive lists. These 10
files include master files, new movers, caregivers and mail order
buyers; both English- and Spanish speaking.

Mailing list availabilities.

CM Media Inc. has retained Lake Group Media Inc. to manage the Columbus
Monthly file. A total of 30,249 active subscribers are available from
this magazine targeting central Ohio.