Search Results for: data

Client profiling helps home warranty marketer find good customers

Compilers discuss information stewardship in Direct’s first database roundtable

Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …

America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …

E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the “Woman’s Right to Choo’s,” sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for …

The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based

New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.

Lists for the direct response marketing industry