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A campaign combining DRTV, print, direct mail and online efforts will help Fleetwood Enterprises Inc. launch a motor home shared-ownership club.

Unica Corporation, Waltham, MA, has introduced several enhancements to its Affinium suite of software products

Pepsi-Cola Co. is renewing its under-the-cap promo, doubling its 2004 offer with 200 million free songs, and introducing the chance to win Apple iPod minis though a sweepstakes. The promotion, open to consumers 13 and older, offers a one-in-three shot …

Snapple is breaking with tradition by kicking off an integrated marketing campaign during the chilly winter months. Snapple readies sampling and events as part of a major integrated campaign The beverage maker brought back the “Snapple Lady” earlier …

Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …

As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl. The QSR said the Super Bowl XXXIX Post a Toast Contest is an …

The Federal Trade Commission is seeking public comment on a proposal to amend the Children’s Online Privacy Protection Act rule to make permanent a temporary provision that allows Web site operators and online services that collect personal information …

Acxiom Corp. generated $312.4 million in third quarter revenue, up from $255.2 million a year ago.

L.I.S.T. Inc. has been selected as list manager by Projects at Work Inc.
This list group includes 26,256 controlled circulation subscribers of
the Projects at Work magazine, in addition to 46,353 postal records
generated by direct mail and the Web site projectsatwork.com. There is
also an e-mail file with 33,570 records. These business-to-business
files target professionals responsible for managing projects at work.

In honor of Black History Month, Burger King Corp. is sponsoring its Everyday Heroes: The Next Chapter essay writing competition offering top winners a grand prize of $2,000 and coverage in a national magazine. Print ad promotes Burger King’s “Everyday …