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Nowhere in all of marketing is there a more misunderstood word than “optimization” (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase “crawlability.” But it largely was replaced by “search egnine marketing” as search became more of a marketing and advertising function than a responsibility of tech departments.

Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, …

DoubleClick Inc. has upgraded its Internet-based customer tracking software making it possible to simultaneously monitor response in multiple marketing channels: catalogs, direct mail, telemarketing, paid search engine promotions and various types of retail marketing.

New list regulations that take effect on Jan. 1 require that telemarketing lists be matched against the National Do-Not-Call Registry monthly, instead of quarterly, to purge the names of consumers who requested not to be called.

Nowhere in all of marketing is there a more misunderstood word than “optimization” (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase “crawlability.” But it largely was replaced by “search egnine marketing” as search became more of a marketing and advertising function than a responsibility of tech departments.

The information technology firm Xsorbit has appointed VentureDirect
Worldwide to oversee its list of 93,103 managers of online message
boards.

Subscribers to the e-mail newsletter “Really Useful Sites for
International Trade Professionals” are being offered on the Federation
of International Trade Associations (FITA) E-mail file.

CNET Networks Inc. has introduced seven files related to information
technology. Specifically, these are subscribers to Digital Living
Magazine and the newsletters Home & Entertainment Weekly, CNET at Work,
Digital Dispatch, Music Center, On the Go Weekly and Photo & Video
Weekly.

The Direct Marketing Association has named Michael Peterman, vice president of sales for AccuData America, chair of its Travel and Hospitality Council.

Symantec Corp. said it will acquire Veritas Software Corp. in an all-stock transaction worth roughly $13.5 billion, creating what some reports called the world’s fourth largest software company. It will have combined revenue of roughly $5 billion in fiscal 2006, according to Symantec.