Search Results for: data

Specialty Catalog Corp. now offers enhanced list segments from the Paula
Young and Especially Yours wig catalogs. More than 526,000 buyers from
the last 12 months are named. Paula Young and Especially Yours
Lifetrends, for example, features numerous interest and lifefestyle data
enhancements, such as celebrities, science, travel and woodworking.
Similarly, the LifePhases segment contains such demographic information
as age, income and presence of children.

In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …

Microsoft announced the creation of a new global marketing communications group yesterday, a move John Kahan, general manager of Microsoft’s global relationship marketing group, called a “natural next step” for the company.

Promotech, a direct marketing support division of Ventiv Health Inc., based in Somerset, NJ, has launched a mail order and Internet pharmacy services division.

ALC Data Management has assumed management of the Human Rights Campaign donor file, a lesbian and gay civil rights group. The file consists of 191,444 donors who gave a $55 average contribution. Direct mail is the source.

Burger King Corp. is taking fans of NBC’s The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a …

Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …

So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned …

The gay and lesbian civil rights organization Human Rights Campaign has
appointed ALC Data Management to oversee its list of 191,444 donors,
including 111,000 postal and telemarketing records for targeting
activists. About 41% of these donors are women. The average contribution
is $55. Direct mail is the source.

A financial behavioral segmentation model comprised of research data and
recent consumer behavioral data has been used to develop of list of 29
million consumers with a predictable propensity to respond to an annuity
offer. These individuals have a median age of 41 and a $52,000 median
income. More than half are homeowners and more than one-third have
children.