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When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting

Vacation.com helps travel agencies send custom mailings

This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.

The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens next month break a 10-month, multi-pronged campaign to build and give away a home. The Better Home Better Living: Win America’s Home campaign centers on a sweepstakes …

FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game’s sponsor. …

Forty-three percent more shoppers used retailers’ web sites to look at items to buy in stores during the 2004 holiday season compared to last year, according to CrossMedia Services Inc.

An attendees list consisting of 346,336 postal records has become
available from Jobson Publishing. These individuals participated in
various healthcare industry educational events.