Search Results for: data

In April, companies will legally be able to send business data outside Europe now that the European Commission has approved standard contractual clauses for digital data transfers.

Redi-Mail Direct Marketing has acquired PPS Medical Marketing Group Inc. for an undisclosed sum.

For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …

Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …

Stanford Wallace and his two companies will shut off their Internet spyware computer programs and stop sending related pop-up advertisements until a federal lawsuit is resolved.

Mal Dunn Associates Inc. is the new manager of Gevalia Kaffe’s list
portfolio. The coffee marketer’s catalog file identifies 190,000 who
made a purchase over the last 12 months; 1 million program members are
named on Gevalia’s Continuity Buyers file; and 1.3 million members are
included on the Gevalia Lifestyle Collection list.

Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …

The start of the new year is a good time to put your direct marketing efforts on a strict regimen of data hygiene. By some estimates, up to 30% of those customer names, addresses, phone numbers and e-mail lists you

Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …

The Article 29 Working Party, a committee of European Union data privacy commissioners, will create corporate privacy notices that are easy for consumers to comprehend and compare with those of other organizations.